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Customer Lifecycle Marketing Manager

4M Analytics

4M Analytics

Marketing & Communications, Customer Service
United States · Remote
Posted on Wednesday, March 13, 2024

Customer Lifecycle Marketing Manager

  • Go To Market
  • US, Remote
  • Intermediate
  • Full-time
  • ID: 0043


The 4M story is likely one you haven’t heard before: we are on a mission to create a global map of the subsurface, to do for the world below ground what Google Maps did for the world above. Achieving this goal requires amazing products and technology, which both come from having strong teams built of great people who love to collaborate, innovate, and solve complex challenges. We’re a well-funded organization, having just raised over $60M from top-tier investors like Insight Partners. We’re currently a team of 100 strong and are proud to announce that Noam Bardin, CEO of Waze, is an advisor.

As a Customer Lifecycle Marketing Manager, you’ll be a key player in our mission, reporting to the Director of Product Marketing. Your role is crucial for strategizing and executing marketing campaigns that span the entire customer journey, leveraging data-driven insights, and fostering cross-functional collaboration. You’ll be instrumental in optimizing customer engagement, adoption, retention, and expansion, thereby fueling 4M's growth through enhanced loyalty, increased product adoption, and revenue generation.

Your Impact at 4M Analytics:

  • Cross-functional collaboration: Work alongside Customer Success, Sales, Product, and UX teams to craft impactful onboarding and customer marketing campaigns.
  • Customer Insight: Serve as the expert on our customers, understanding their needs and behaviors to scale engagement effectively.
  • Data-Driven Strategy: Utilize marketing automation tools creatively to leverage customer data for personalized messaging and engagement optimization.
  • Lifecycle Campaign Management: Manage cross-channel campaigns to educate and guide customers, driving feature adoption and usage.
  • Communication Planning: Develop a unified customer communication strategy across all channels.
  • Customer Engagement: Lead the project management of customer engagements and events to enhance customer success.
  • Content Development: Collaborate with Success and Content teams to create compelling customer stories and case studies.
  • Feedback Loops: Create a beta program for early access to new features, gathering and integrating customer feedback.
  • Leadership: Lead cross-functional projects, organizing and managing initiatives to advance our customer marketing strategies.
  • Creative Problem-Solving: Innovate in data usage for campaign tailoring and messaging to optimize customer engagement.


What Makes You a Perfect Fit:

  • Experience: You have 2-5 years in B2B customer marketing, or product marketing, or customer lifecycle marketing with a track record of managing end-to-end campaigns—from conceptualization to data analysis.
  • Agility: Thrive in the dynamic pace of a startup environment, adaptable, and eager to engage with new challenges.
  • Customer-Centric: A history of working closely with customers and customer engagement teams, with a passion for enhancing their experiences.
  • Communication Skills: Exceptional written English skills, with confidence in managing customer-facing communications.
  • Technical Skills: Proficiency in Hubspot and a keen interest in exploring new domains and technologies. Hands-on, curious, and inventive in your approach.