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PPC Specialist



Tel Aviv-Yafo, Israel
Posted on Wednesday, July 3, 2024


You are looking for a job that will truly engage you. You have an entrepreneurial, independent spirit and can make things happen in a fast-paced startup environment. You want to grow and be challenged, but above all you want to work towards a mission, and for your work to have meaning.

We’re Darrow - a fast-growing legal tech startup with an open, action-based culture unlike any other. We are committed to pursuing our vision of "frictionless justice," using advanced Machine Learning & AI to revolutionize the justice system.

Our mission is about justice at scale: imagine walking into work every day knowing that you’re not only advancing your career but making a positive impact on the world. Darrow has more than 90 team members in Tel Aviv and New York, and is backed by world-class investors: Georgian, F2 Venture Capital, Entree Capital, NFX and YCombinator.

Our Revenue team is growing, and we are looking for a PPC Specialist to join the team.

Not Your Typical Role:

As a PPC Specialist, you will be at the forefront of driving our growth through large-scale paid acquisition campaigns across multiple platforms. The ideal candidate is a data-driven marketing expert with a knack for managing complex campaigns and a passion for staying ahead of digital marketing trends. At Darrow, we value creativity, innovation, and entrepreneurial thinking, encouraging you to bring new ideas to the table.


  • Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms
  • Conduct in-depth analysis and reporting on campaign performance
  • Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals.
  • Perform A/B testing to optimize campaign performance.
  • Stay up-to-date with the latest trends and best practices in PPC and digital marketing.


  • Minimum 3 years of experience in a similar role managing large-scale paid acquisition campaigns hands on.
  • Outstanding Excel and data analysis skills (pivot tables, VLOOKUP, etc.).
  • Experience running paid online campaigns in the US market at a large scale
  • Expertise in at least two of the following platforms: Reddit, Pinterest, Snapchat, Taboola/Outbrain, Bing, Google, X, TikTok, LinkedIn.
  • High-level English proficiency.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent organizational skills and the ability to manage multiple projects simultaneously.
  • Proactive, detail-oriented, and able to work independently.

Would be great if you have:

  • Experience with Google Analytics
  • Familiarity with WordPress
  • Experience with additional PPC platforms and tools.