hero

CAREERS

Explore job openings across our companies

Director, Product & Content Marketing

Zero Networks

Zero Networks

Marketing & Communications, Product
Remote
Posted on Thursday, September 7, 2023
Location: Remote, USA

Job Summary:

Zero Networks, a cutting-edge network security solutions provider, is at an exciting time in its history and is growing fast! We are seeking an experienced Director of Product & Content Marketing to collaboratively drive the company’s messaging and positioning strategy as well as the activation of that strategy through a comprehensive content plan to include prospect- (demand) & customer-facing tactics, website (SEO), sales & partner enablement materials and brand/influence communications.If you are a seasoned marketing professional with a passion for both product and content marketing in the cybersecurity industry, we invite you to join our team. Together, we can shape the future of network security.

Responsibilities:

  • Product Positioning and Strategy:
    • Define and/or evolve product positioning and messaging for Zero Networks' network security solutions.
    • Help to identify target markets and refine our ICP and persona segments for Zero Networks use cases and vertical solutions.
    • Collaborate with product management (and other stakeholders) to develop and execute go-to-market strategies for new products and features.
  • Content Creation:
    • In collaboration with subject matter experts, produce [or, at times, oversee the production of] diverse content types, including blog posts, whitepapers/research reports, case studies, ebooks, infographics, videos, webinars, and more to educate and engage prospects, customers and/or industry influencers.
    • Shape the company’s SEO strategy and execute website enhancement projects to continuously optimize our site to support demand-generation campaigns and programs.
    • Ensure consistency of brand voice and message across all content.
    • Manage content calendars with various stakeholders and ensure timely publication.
  • Market Research:
    • Conduct comprehensive market research to identify customer pain points, industry trends, and competitive insights within the network security sector.
    • Utilize market data to inform the content plan, product development and marketing strategies.
  • Sales & Partner Enablement:
    • Equip the sales and partner teams with the necessary enablement and training materials to effectively communicate product value to prospects.
    • Build enablement discipline and key assets such as sales presentations, battle cards, and objection-handling guides.

Requirements:

  • Bachelor's degree in marketing, business, or a related field (MBA is a plus).
  • Proven experience in product and content marketing, preferably in the cybersecurity industry.
  • Excellent written and verbal communication skills.
  • Proficiency in SEO, keyword research, and content management systems.
  • Creative thinking and the ability to translate technical concepts into digestible content.
  • Strong project management skills and the ability to lead cross-functional teams.
  • Commitment to innovation, integrity, and excellence.